Mailsort
At the Pack-IT Group we are pleased to help you in achieving best cost effectiveness for your direct mail. Mailsort is the name given to a range of discounted postal services offered by via the Royal Mail to its clients that produce large volumes of mail for delivery in the UK.
Mailsort brings you two benefits:
- Reduced postage costs
- A more reliable delivery
It is vital for anyone that posts in volume, whether via Mailsort or standard post, to ensure that the image of their company or organisation is enhanced and seen in the best possible light.
In a recent survey of direct mail recipients*, eighty five percent agreed that "inaccuracies in the name and address reflect badly on the image of the company" - potential customers will have already formed a negative opinion even before they have opened the envelope.
This is why good address management is essential for any company that communicates directly with customers or prospects - whether they are sending a bill, fulfilling orders or information requests, or approaching new prospects, via direct mail.
The use of the postcode and the attainment of the required 90% level of postcoding for Mailsort may initially seem a chore. However, as more and more companies recognise the advantages of direct mail, the costs of poor address data are increasing substantially.
We are able to prepare and deliver good address management and ensure that all elements of your addresses, from individual names through to the postcode, are as accurate as possible.
Our address cleaning software uses many address features as defined by the Royal Mail. An additional benefit is that the software also has the advantage of holding the complete Postal Address File.
Deduplication of Address Records is carried out using in-house software. The system matches individual records using postcode elements from the Postal Address file, such as surname, initials, street names and postal towns.
The Rewards and Benefits of Improved Address Management – Money!
Improving your Address Management could provide a range of tangible returns, including:
- Improved image for existing and potential customer
- Maximum postage discount
- Reduced production and postage costs through the elimination of duplicate records and non-deliverable items
- Increased and accelerated response through reduction in name and address mistakes
Increasing response levels whilst reducing expenditure is a real possibility.
Qualifying for a Mailsort Discount
We are able to negotiate discounts via the Royal Mail Mailsort process if:
- We post on your behalf, a minimum quantity of 4000 letters or 1000 letters, large letters or packets
- The addresses on the letters, large letters or packets we post on your behalf are at least 90% fully and accurately postcoded
- We sort, bundle and bag your post into the Royal Mail's required sequence
Maximum Postage Discount
To ensure that you obtain maximum postage discount, our experienced team check that all pre-sorted lists are kept in sequence and sealed into mailbags with the correct Post Office Mailsort label.
* The Trends Survey commissioned by the Direct Mail Information Service and carried out by the British Market Research Bureau every two years.
